Promoting SMEs in Pacific Island Countries Through Effective Marketing Strategies

This study provides the first systematic review of different marketing strategies used for promoting SMEs in Pacific Island Countries (PICs). Literature published high-ranked management journals was reviewed this area using PRISMA guidelines between 2000 to 2020. The identifies three major communication useful PICs: digital strategies, market orientation and experience based strategies. Further, includes a detailed future research agenda under these themes. are divided further into social media blogs, company websites. Market were categorised as role infrastructure development innovation. experience-based is another strategy attract customers (Nair & Chelliah, 2012a). For example, it identified through literature that PICs can focus more on cultural festivals cruise ship markets.